Information on the processing of personal data pursuant to art. 13 of European Regulation 679/2016

Pursuant to art. 13 of the European Regulation (EU) 2016/679 (hereinafter GDPR), and in relation to the personal data which Eli Group SRL will become available with the registration on the site aimed at purchasing the products included here, we inform you of the following:


Data Controller and Personal Data Protection Officer

The Data Controller is Eli Group SRL in the person of the Legal Representative Jia Shen domiciled for the function at the same company with headquarters in Borgo Pinti, 36, 50121 Florence.


Purpose of the processing

The personal data you provide are necessary for registering your user, a necessary step for the purchase you are making on our site: these data are essential for preparing the invoice; on the basis of your consent, which is not mandatory but optional, you can decide to authorize Eli Group SRL to use your email address to receive our Newsletter.


Object of the treatment

The personal data collected are entered directly into the form and are only identifying and do not belong to the category of data that the EU Regulation qualifies as particular categories of personal data", i.e. those data that reveal "racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, as well as processing genetic data, biometric data intended to uniquely identify a natural person, data relating to a natural person's health or sexual life or sexual orientation".


Treatment methods

The processing will be carried out automatically and/or manually and we inform you that, in compliance with the principles of lawfulness, limitation of purposes and minimization of data, pursuant to art. 5 GDPR 2016/679, your personal data will be stored for a period of ten years from the purchase made.


Communication and dissemination of data

We inform you that the data collected will never be disclosed and will only be communicated necessary for the issue/creation of the requested product and to other subjects, also as external data controllers, for the fulfillment of legal obligations (to the accountant for invoicing for example).



Rights of the interested party

At any time, you may exercise, pursuant to articles 15 to 22 of EU Regulation no. 2016/679, the right to:

a) request confirmation of the existence or otherwise of personal data;
b) obtain information regarding the purposes of the processing, the categories of personal data, the recipients or categories of recipients to whom the personal data have been or will be communicated and, when possible, the retention period;
c) obtain data portability, i.e. receive them from a data controller, in a structured format, commonly used and readable by an automatic device, and transmit them to another data controller without impediments;
d) object to the processing at any time if they are used for a different purpose;
e) oppose an automated decision-making process relating to natural persons;
f) ask the data controller for access to personal data concerning him;
g) lodge a complaint with a supervisory authority.